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Gary Bass - Executive Integrated Producer

I honed my agency production skills at J. Walter Thompson, rising to the position of Executive Producer, Sr. VP., on such global brands as Burger King, Miller Beer and Pepsi.
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As the millennium turned, I declared my independence and struck out on my own working on Budweiser Super Bowl spots, Coke International, Verizon and Weight Watchers. But, perhaps more importantly in these modern times, I’ve demonstrated a particular talent for getting the maximum out of extremely tight budgets. Evidence in my work for Sallie Mae, McKinsey and, most recently, the user generated content tv campaigns for Weight Watchers. Over the years I've gained the understanding and knowledge of managing digital and meaningful social content for all platforms required.
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In the process, I’ve won every major industry award – from AICP MOMA to Cannes.
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I play a vital role in orchestrating all aspects of the creative process and the main thing I try to do is to take the ‘drama’ out of production for the agency, I go between. I smooth egos. I champion contributions from all. I try to make it look effortless.
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I live and scoot around the city, but in my spare time I like to pull hamstrings while playing basketball with my two sons.
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